{"id":792,"date":"2026-03-07T08:06:14","date_gmt":"2026-03-07T08:06:14","guid":{"rendered":"https:\/\/kemerkent.net\/?p=792"},"modified":"2026-03-07T08:06:14","modified_gmt":"2026-03-07T08:06:14","slug":"murat-canikten-itb-berlin-degerlendirmesi-krizleri-yine-birlikte-yonetecegiz","status":"publish","type":"post","link":"https:\/\/kemerkent.net\/?p=792","title":{"rendered":"MURAT CAN\u0130K\u2019TEN ITB BERL\u0130N DE\u011eERLEND\u0130RMES\u0130: &#8216;KR\u0130ZLER\u0130 Y\u0130NE B\u0130RL\u0130KTE Y\u00d6NETECE\u011e\u0130Z&#8217;"},"content":{"rendered":"\n<p>Kemerli i\u015f insan\u0131 ve Gourmet Fest Kemer Organizasyon Komitesi Ba\u015fkan\u0131 Murat Canik, turizm d\u00fcnyas\u0131n\u0131n kalbinin att\u0131\u011f\u0131 ITB Berlin\u2019de sekt\u00f6r\u00fcn nabz\u0131n\u0131 tuttu. Canik, kriz d\u00f6nemlerinde sahada olman\u0131n \u00f6nemine vurgu yaparak, &#8220;Ek potansiyel yaratmak i\u00e7in m\u00fccadeleye devam ediyoruz&#8221; dedi.<\/p>\n\n\n\n<p>D\u00fcnya turizminin en prestijli bulu\u015fmalar\u0131ndan biri olan ITB Berlin Turizm Fuar\u0131&#8217;na kat\u0131lan Kemerli turizmci i\u015f insan\u0131 Murat Canik, fuar d\u00f6n\u00fc\u015f\u00fc \u00f6nemli a\u00e7\u0131klamalarda bulundu. Sekt\u00f6r\u00fcn i\u00e7inden ge\u00e7ti\u011fi dinamik s\u00fcreci de\u011ferlendiren Canik, tecr\u00fcbe ve kararl\u0131l\u0131k mesaj\u0131 verdi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/kemerkent.net\/wp-content\/uploads\/2026\/03\/mcanik_itb2-768x1024.jpg\" alt=\"\" class=\"wp-image-794\" srcset=\"https:\/\/kemerkent.net\/wp-content\/uploads\/2026\/03\/mcanik_itb2-768x1024.jpg 768w, https:\/\/kemerkent.net\/wp-content\/uploads\/2026\/03\/mcanik_itb2-225x300.jpg 225w, https:\/\/kemerkent.net\/wp-content\/uploads\/2026\/03\/mcanik_itb2.jpg 900w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p><strong>&#8220;Kriz D\u00f6nemlerinde Hep Sahaday\u0131z&#8221;<\/strong><br>Turizm sekt\u00f6r\u00fcn\u00fcn krizlere kar\u015f\u0131 ba\u011f\u0131\u015f\u0131kl\u0131\u011f\u0131n\u0131n tecr\u00fcbeyle sabit oldu\u011funu belirten Canik, ge\u00e7mi\u015fteki zorlu d\u00f6nemleri hat\u0131rlatarak \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n<p>&#8220;Bizler kriz d\u00f6nemlerinde her zaman daha \u00e7ok sahada olduk ve daha \u00e7ok m\u00fccadele ettik. Bug\u00fcn de yine ayn\u0131 kararl\u0131l\u0131kla hareket ediyoruz. Uzun d\u00f6nem turizme hizmet etmi\u015f de\u011ferli dostlar\u0131m\u0131zla birlikte, daha \u00f6nce ba\u015far\u0131yla y\u00f6netti\u011fimiz onlarca krizde oldu\u011fu gibi, mevcut s\u00fcreci de in\u015fallah yine el birli\u011fiyle y\u00f6netece\u011fiz.&#8221;<\/p>\n\n\n\n<p><strong>Fuarlar\u0131n Stratejik \u00d6nemi: \u0130sti\u015fare ve Potansiyel<\/strong><br>Murat Canik, uluslararas\u0131 fuarlar\u0131n yaln\u0131zca birer tan\u0131t\u0131m alan\u0131 olmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda d\u0131\u015f pazar dinamiklerini okuma ve yeni f\u0131rsatlar yaratma merkezi oldu\u011funu vurgulayarak, bu organizasyonlar\u0131n fonksiyonunu \u00fc\u00e7 ana ba\u015fl\u0131k alt\u0131nda \u00f6zetledi.<\/p>\n\n\n\n<p>Bu kapsamda; k\u00fcresel dinamiklerin yerinde analiz edildi\u011fi &#8220;D\u0131\u015f Pazar \u0130sti\u015faresi&#8221;, mevcut pazarlardaki ili\u015fkilerin korunup g\u00fc\u00e7lendirildi\u011fi &#8220;Diyaloglar\u0131 Sa\u011flamla\u015ft\u0131rma&#8221; ve hem Kemer hem de T\u00fcrkiye turizmi i\u00e7in yeni i\u015f birli\u011fi alanlar\u0131n\u0131n ke\u015ffedildi\u011fi &#8220;Ek Potansiyel Yaratma&#8221; s\u00fcre\u00e7lerinin fuarlar\u0131n temel ta\u015flar\u0131n\u0131 olu\u015fturdu\u011funu belirtti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/kemerkent.net\/wp-content\/uploads\/2026\/03\/mcanik_itb3.jpg\" alt=\"\" class=\"wp-image-793\" srcset=\"https:\/\/kemerkent.net\/wp-content\/uploads\/2026\/03\/mcanik_itb3.jpg 900w, https:\/\/kemerkent.net\/wp-content\/uploads\/2026\/03\/mcanik_itb3-300x225.jpg 300w, https:\/\/kemerkent.net\/wp-content\/uploads\/2026\/03\/mcanik_itb3-768x576.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><strong>&#8220;Hat\u0131rlatmakta Fayda Var&#8221;<\/strong><br>A\u00e7\u0131klamas\u0131n\u0131 sekt\u00f6rel bir hat\u0131rlatma ile sonland\u0131ran Canik, turizmin dura\u011fanl\u0131\u011f\u0131 kabul etmedi\u011fini ve her ko\u015fulda sahadaki etkinli\u011fin devam etmesi gerekti\u011fini belirtti. Gourmet Fest Kemer gibi \u00f6nemli organizasyonlar\u0131n ba\u015f\u0131ndaki isim olan Canik&#8217;in bu mesajlar\u0131, Kemer turizm camias\u0131nda da yank\u0131 uyand\u0131rd\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kemerli i\u015f insan\u0131 ve Gourmet Fest Kemer Organizasyon Komitesi Ba\u015fkan\u0131 Murat Canik, turizm d\u00fcnyas\u0131n\u0131n kalbinin&#8230;<\/p>\n","protected":false},"author":1,"featured_media":795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/kemerkent.net\/index.php?rest_route=\/wp\/v2\/posts\/792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kemerkent.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kemerkent.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kemerkent.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kemerkent.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=792"}],"version-history":[{"count":1,"href":"https:\/\/kemerkent.net\/index.php?rest_route=\/wp\/v2\/posts\/792\/revisions"}],"predecessor-version":[{"id":796,"href":"https:\/\/kemerkent.net\/index.php?rest_route=\/wp\/v2\/posts\/792\/revisions\/796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kemerkent.net\/index.php?rest_route=\/wp\/v2\/media\/795"}],"wp:attachment":[{"href":"https:\/\/kemerkent.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kemerkent.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kemerkent.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}