Sherwood Resorts & Hotels Sat\u0131\u015f ve Pazarlama Direkt\u00f6r\u00fc Anna Yi\u011fit, markan\u0131n yeni ileti\u015fim stratejisini ve “All About You” (Her \u015eey Sizinle \u0130lgili) yakla\u015f\u0131m\u0131n\u0131 anlatt\u0131.<\/p>\n\n\n\n
Denizin ortas\u0131nda y\u00fckselen bir kap\u0131 metaforuyla misafir deneyimini somutla\u015ft\u0131rd\u0131klar\u0131n\u0131 belirten Yi\u011fit, “Bu kap\u0131, misafirin g\u00fcnl\u00fck hayat\u0131ndan \u00e7\u0131k\u0131p tamamen kendisine ait bir deneyime ge\u00e7i\u015fini simgeliyor” dedi.<\/p>\n\n\n\n
Global a\u011f\u0131rlama (hospitality) sekt\u00f6r\u00fcnde misafir odakl\u0131 hizmet anlay\u0131\u015f\u0131yla \u00f6ne \u00e7\u0131kan Sherwood Resorts & Hotels, konaklama deneyimini sadece bir hizmet olmaktan \u00e7\u0131kar\u0131p derin bir duygu ve hikaye \u00f6rg\u00fcs\u00fcne d\u00f6n\u00fc\u015ft\u00fcren yeni kampanyas\u0131yla dikkat \u00e7ekiyor. Sekt\u00f6rde ses getiren kampanyan\u0131n felsefesine ve markan\u0131n yeni d\u00f6nem vizyonuna dair \u00f6nemli a\u00e7\u0131klamalarda bulunan Sherwood Resorts & Hotels Sat\u0131\u015f ve Pazarlama Direkt\u00f6r\u00fc Anna Yi\u011fit, modern turizmde duygu odakl\u0131 ileti\u015fimin \u00f6nemine vurgu yapt\u0131.<\/p>\n\n\n\n
Fiziksel Bir Objeden \u00c7ok Daha Fazlas\u0131: “All About You”<\/strong><\/p>\n\n\n\n Baz\u0131 kampanyalar\u0131n sadece bir \u00fcr\u00fcn\u00fc anlatt\u0131\u011f\u0131n\u0131, baz\u0131lar\u0131n\u0131n ise bir hissi g\u00f6r\u00fcn\u00fcr k\u0131ld\u0131\u011f\u0131n\u0131 belirten Anna Yi\u011fit, Sherwood i\u00e7in haz\u0131rlanan ve denizin ortas\u0131nda konumland\u0131r\u0131lan kap\u0131 fig\u00fcr\u00fcn\u00fcn derin bir anlama sahip oldu\u011funu ifade etti. Yi\u011fit, kampanyan\u0131n g\u00f6rsel dilini \u015fu s\u00f6zlerle \u00f6zetledi:<\/p>\n\n\n\n \u201cSherwood Resorts & Hotels i\u00e7in haz\u0131rlanan bu kap\u0131, asl\u0131nda fiziksel bir objeden \u00e7ok daha fazlas\u0131n\u0131 temsil ediyor. Markam\u0131z\u0131n temel felsefesi olan \u2018All About You\u2019 yakla\u015f\u0131m\u0131m\u0131z\u0131n g\u00f6rsel bir metaforu olarak; misafirin g\u00fcnl\u00fck hayat\u0131ndan \u00e7\u0131k\u0131p tamamen kendisine ait, \u00f6zel bir deneyime ge\u00e7i\u015fini simgeliyor.\u201d<\/p>\n\n\n\n “Ger\u00e7ek L\u00fcks; Anla\u015f\u0131lm\u0131\u015f, Rahatlam\u0131\u015f ve Kendin Gibi Hissetmektir”<\/strong><\/p>\n\n\n\n S\u0131ra d\u0131\u015f\u0131 tasar\u0131m\u0131yla dikkat \u00e7eken “denizin ortas\u0131ndaki kap\u0131” fikrinin tesad\u00fcfen se\u00e7ilmedi\u011fini aktaran Yi\u011fit, g\u00fcn\u00fcm\u00fcz seyahat trendlerinde l\u00fcks kavram\u0131n\u0131n da yeniden tan\u0131mland\u0131\u011f\u0131na i\u015faret etti. Yi\u011fit, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n\n\n\n “Denizin ortas\u0131nda duran bir kap\u0131 fikri, tam da bu nedenle se\u00e7ildi: \u00c7\u00fcnk\u00fc ger\u00e7ek l\u00fcks; bazen yaln\u0131zca anla\u015f\u0131lm\u0131\u015f, rahatlam\u0131\u015f ve kendin gibi hissedebildi\u011fin bir alana ge\u00e7ebilmektir. Misafir deneyimini yaln\u0131zca standart bir hizmet kalitesiyle de\u011fil, g\u00fc\u00e7l\u00fc bir hik\u00e2ye ve duygu ile de anlatabilmek, bug\u00fcn t\u00fcm hospitality markalar\u0131 i\u00e7in her zamankinden daha b\u00fcy\u00fck bir \u00f6nem ta\u015f\u0131yor.”<\/p>\n\n\n\n Duygu ve Hikaye Odakl\u0131 Yeni Nesil A\u011f\u0131rlama<\/strong><\/p>\n\n\n\n Sherwood Resorts & Hotels\u2019in bu vizyoner ad\u0131m\u0131, turizm sekt\u00f6r\u00fcnde sadece konforlu odalar veya l\u00fcks restoranlar sunman\u0131n \u00f6tesine ge\u00e7erek; misafirlerin zihninde ve kalbinde unutulmaz izler b\u0131rakmay\u0131 hedefleyen yeni nesil bir ileti\u015fim modeli olarak de\u011ferlendiriliyor. Markan\u0131n “All About You” mottosu alt\u0131nda ta\u00e7land\u0131rd\u0131\u011f\u0131 bu yakla\u015f\u0131m, misafirlere kendilerini evlerinde ve b\u00fct\u00fcn\u00fcyle \u00f6zg\u00fcr hissettikleri bir tatil deneyimi sunmay\u0131 vaat ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":" Sherwood Resorts & Hotels Sat\u0131\u015f ve Pazarlama Direkt\u00f6r\u00fc Anna Yi\u011fit, markan\u0131n yeni ileti\u015fim stratejisini ve…<\/p>\n","protected":false},"author":1,"featured_media":1259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/kemerkent.net\/index.php?rest_route=\/wp\/v2\/posts\/1258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kemerkent.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kemerkent.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kemerkent.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kemerkent.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1258"}],"version-history":[{"count":1,"href":"https:\/\/kemerkent.net\/index.php?rest_route=\/wp\/v2\/posts\/1258\/revisions"}],"predecessor-version":[{"id":1260,"href":"https:\/\/kemerkent.net\/index.php?rest_route=\/wp\/v2\/posts\/1258\/revisions\/1260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kemerkent.net\/index.php?rest_route=\/wp\/v2\/media\/1259"}],"wp:attachment":[{"href":"https:\/\/kemerkent.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kemerkent.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kemerkent.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}